Author: Alex Tan
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SEO Article Writing to Target Homeowners Looking for Renovation Prices
A home renovations platform wanted to increase their organic traffic and improve conversion rates. Its main customers are new homeowners who have received the keys to their empty units, and want to renovate it before moving in. Based on an understanding of the user journey, homeowners typically want to get an idea of renovation prices…
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Launch Campaign for Enterprise Flash Storage
Symantec Corp was one of the world’s largest cybersecurity and software companies by the early 2010s. The Asia Pacific enterprise marketing team wanted to run a campaign to boost awareness of its data centre storage management product. With the “Limitless Data Centre” campaign, they wanted to provide customers with a clear understanding of how new…
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EMC APJ Healthcare Inside Sales Campaign
The client wanted to create an inside sales lead gen eDM series to target the healthcare sector in Asia Pacific-Japan. The campaign consisted of a “market conditioning” eDM, followed by a “prospecting” eDM, sent to a curated list of executives responsible for IT procurement in healthcare organisations, particular those who were already running their infrastructure…
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Event Landing Page and Invitation eDMs for Riverbed “IT Branch of The Future”
This campaign was to run an event aimed at CTOs and CIOs of companies with numerous branch offices to introduce Riverbed’s SteelHead Series. Their product optimises network performance while maintaining security across branch offices. Branch offices, often remote and difficult for IT to manage, needed solutions that were not just robust in terms of data…
